Archive for March, 2012

SXSW Interactive 2012: Health-related start-up roundup.

In 2012 at SXSW, health and healthcare put on a good showing in terms of the panels, talks and companies present and promoting themselves. This document provides a short roundup of start-ups that I saw presenting during the “start-up accelerator” portion of the conference. Here are some thoughts on some of these companies.

Medify

Medify claim to be a better way for patients to discover medical research, using an interactive layer over data from clinical trials and making the result interactive and approachable. Medify claim to enable the average consumer to make sense of big data in health, but I wonder how robust the dataset is and how they compare datasets from different trials and avoid data bias. Medify could be seen as a competitor to Medline Plus (http://www.nlm.nih.gov/medlineplus), which already has great consumer search outputs. Medify provides an added social layer to the data that Medline Plus doesn’t have by integration of Facebook, which is interesting, but may amplify the issues with data.

Jiff

Jiff claims to be the “Facebook of Health”, but reminds me more of the “Google+ of health” with its “Circle of Health”. This is essentially a private social network for health and medicine and is currently in private beta. Jiff claim to be addressing the future of health collaboration, but it will fail or succeed on adoption by healthcare professionals and there is little evidence it will be of value to them. The question that springs to mind is why wouldn’t I just use Facebook or Google+ to connect with my family about my health? Personally, I just don’t understand Jiff’s value proposition. That being said, Jiff is HIPAA-compliant (see http://www.hhs.gov/ocr/privacy/) and was a finalist at TechCrunch Disrupt, so does have some backing.

CellScope

CellScope make smartphone attachments for home use. The attachments produce high-quality images for physicians to use for remote diagnosis of ear infections and skin problems. This is a nice solution to avoid the need to take a child to see a physician. More and more we are seeing attachments to smartphones that make them viable as diagnostic instruments. The company claims that the costs of the attachments are “very low” and the trade-off between the cost of the attachment and the need to make a physician appointment means that this is a very viable option.

Bodimojo

BodiMojo claims to be a healthy social network for teen girls to promote healthy choices. They want to build a ‘tribe’ for young girls and promote positive body image through social story and rewards. I think BodiMojo will be successful only if they can get the incentive right for their target demographic and I wonder if an education or advice component would add greater value. One main query would be the approach of a complete platform – why not build out an app within Facebook?

Ginger.io

Another “Big Data” start-up that has been getting quite a bit of traction. Ginger.io provides a mobile app for patients to track their health – much like a patient diary. In addition, they can converse with physicians through the app and end alerts to their care team. On the physician side, the platform claims to allow “effortless” monitoring of the patient and identification of high-risk patients. In addition, Ginger.io has a dashboard for researchers that collate data both from patient-reported outcomes and “passive” data from mobile sensors. It’s quite a compelling offer and they are clear that the patient owns their own data and that all shared data is aggregated and anonymised.

Simplee

Simplee is a way to manage your health bills and save money (if you are US-based). For me, it seems to be a Mint (www.mint.com) for medical finance. Simplee tracks healthcare expenses and suggest possible health plans to suit patients. I don’t really have much knowledge of this area, so can’t really comment further.


About me

Hi, my name is Paul Jacobs and I write the Medigital blog, as well as being the Director, Digital Strategy at Sonic Boom, a digital and social agency. I hope you enjoy reading my thoughts about the digital domain in pharma and medical communications/education.
Please note that opinions expressed in this blog are my very own and do not necessarily reflect those my employer, family or pets. Twitter: @PJ_Medigital
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