I Tweet Your Weight

The nature of communication today means that we are almost always connected to each other in some form or other, whether wired or wireless. We use a variety of methods to communicate about our ‘status’ to our circles, be it through Facebook, Twitter or even good old voice calling. When it comes to communicating about our health, this has traditionally been very personal and private, but increasingly as the barriers to privacy erode through social media, we find companies such as Microsoft and Google want to help us store our health information online (although, interestingly, Google recently halted their Google Health service due to lack of uptake).

So what’s next? Companies are starting to manufacture connected devices that can communicate our health status automatically. I recently saw a demo of bathroom scales that tweeted the user’s weight every day, and a blood pressure cuff that connected to iPhone and transmitted a daily reading over the internet. Of course, we can debate whether people want others to know if they have grown ‘vacation handles’ (or if they trust companies like Microsoft with their personal health information), but this at least illustrates that we need to consider the interfaces and devices with which we share information, and understand that it’s not just our fingers that do the talking when it comes to health status updates.

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About me

Hi, my name is Paul Jacobs and I write the Medigital blog, as well as being the Director, Digital Strategy at Sonic Boom, a digital and social agency. I hope you enjoy reading my thoughts about the digital domain in pharma and medical communications/education.
Please note that opinions expressed in this blog are my very own and do not necessarily reflect those my employer, family or pets. Twitter: @PJ_Medigital
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