Don’t miss a trick on mobile

I am fascinated by the mobile landscape. I mean, have a think about a consumer electronics product that has revolutionised the way we communicate with each other as much as the mobile or cell phone. Look at advances in mobile technology over the few short years – I could link to a number of sources but you could just search for mobile posts on Mashable and find it yourself.

Nokia, that giant among the industry is losing value fast: a profit drop of 40% in Q2 of this year. This is because they were taken by surprise by Apple and Google in the race for smartphones. What do Nokia have to compete with iOS 4 and Android 2.x? Symbian – nope, or maybe the touted MeeGo – a mashup of two originally separate platforms. However, they are way off bringing an MeeGo handset to market, which puts them in really dire straights considering that they are still the top-selling mobile manufacturer in the world: over 110,000 units sold in Q1 2010. Now I am not an economist, but I expect that these are low-end phones and Nokia are not seeing any benefit from the 43% surge in smartphone sales that is being reported.

So here’s the thing, I see clients go doolally for patient iPhone apps (less so for Android or Blackberry, which is also short-sighted but that’s a post for another day), but I still think they are missing a trick. Nokia are failing badly in their current business model, however they sold 110,000 handsets in Q1 2010 – this shows that although smartphones are very popular, it will be a while before they overtake your “feature” phone in popularity stakes globally – that’s a whole lot of WAP-enabled phones missed…


1 Response to “Don’t miss a trick on mobile”

  1. 1 DigiPharm Europe 2010 Pt 7 « Medigital Trackback on October 8, 2010 at 21:45

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About me

Hi, my name is Paul Jacobs and I write the Medigital blog, as well as being the Director, Digital Strategy at Sonic Boom, a digital and social agency. I hope you enjoy reading my thoughts about the digital domain in pharma and medical communications/education.
Please note that opinions expressed in this blog are my very own and do not necessarily reflect those my employer, family or pets. Twitter: @PJ_Medigital
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